Adriana Piedrafita

Mail | Linkedin

bcg.com

URL

bcg.com

Role
UX/UI Designer

Product

Web

Intuitive, visually engaging interface for BCG’s consulting services involves organizing information logically and using clear navigation tools. Consistent design elements, interactive features, and a clear visual hierarchy enhance usability. The interface is responsive across all devices, personalized for individual users, and accessible to all, ensuring a seamless and engaging exploration of BCG’s services.

Challenge

Overcoming the significant complexity involved in integrating a multitude of features while maintaining an intuitive and user-friendly design. The project demanded meticulous organization of content which can become overwhelming, with the risk of creating a cluttered or confusing navigation structure.
Solution
A modular design paired with agile development ensures consistent, iterative enhancements. A user-centered approach simplifies navigation and information access. Emphasizing scalable technology and WCAG standards guarantees responsiveness and accessibility. Personalized features and interactive elements enhance user engagement by adapting to individual preferences.

Biggest internal project in BGC

Gathered insights from internal stakeholders to understand diverse needs and expectations.

Worked with BCG’s global marketing team to ensure alignment with branding and marketing goals.

Analyzed competitors with advanced digital presences to identify best practices and opportunities for differentiation.

Reviewed and incorporated accessibility standards to enhance usability for all users.

Creating a scalable modular framework

Created adaptable wireframes for each module, ensuring consistency and integration across the website.

Engaged with developers during wireframing to align on design principles and technical specifications.

Conducted regular feedback sessions during the wireframing stage to refine designs based on user and stakeholder input.

Developed a scalable and flexible design framework to accommodate future website updates and changes.

Mapped out comprehensive user flows to optimize the paths, aiming to streamline navigation and improve overall user experience.

Aligning design with user and business goals

Created high-fidelity, interactive prototypes for real-time user and stakeholder interaction.

Conducted user testing tailored to different sections of the website, targeting specific audience needs.

Held regular reviews with stakeholders to align the prototype with BCG’s strategic and branding goals.

Cohesive, responsive, and adaptable design

Implemented a robust design system with reusable components for streamlined and consistent interface development.

Ensured the website is optimized for all devices, providing a seamless user experience on desktops, tablets, and smartphones.

Consistently applied BCG’s branding across the website to maintain a cohesive visual identity.

Considerated CMS limitations to ensure design adaptability and functionality.

Conducted thorough validation of all implemented screens to ensure they meet functional and usability standards.

Insights to stand out from the competition

Visit bcg.com

Intuitive and engaging website to attract potential customers, effectively converting visitors into leads.

Collect and analyzing data on visitor behavior provides valuable insights, allowing for more informed decision-making and strategic planning.

A consistent and clear brand message across your website strengthens brand identity, reinforcing your messaging and increasing brand recognition.

Next project

Endesa